Branding | Promotion - BrandPRO | Marki na miarę sukcesu

Promotion on the Internet

Effective e-marketing solutions

Internet marketing has changed approach to sales and promotion of products and services for good. Statement of and advertising pioneer John Wanamaker ‘Half the money I spend on marketing is wasted. The problem is that I do not know which half.’ is no longer applicable. On the Internet we monitor on what exactly the money is spent and we follow the steps of our customers. Internet advertising enables to target media to selected groups of people and paying for the effect.

Over 3 billion people all over the world use the Internet. Most of them is looking for information about products and services. On the basis of this knowledge they make a purchase decisions – online or traditional way. 90% of Google users believes that the company on first position in the browser is a market leader. That is why it is so important to make the proper exposure of carefully selected sites on the Internet.
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Paid online advertising

Imagine a billboard advertising your product at a busy crossroads in the city center. It is passed by thousands of people every day – only a few is actually interested in your product or service. You still pay for a “display” to all who see it. Let’s move this situation to the Internet – thousands of people browsing the favorite portals see your ad. This time, however, you only pay for a click on a displayed banner.

In addition, you have the opportunity to obtain the interested user on your mailing list or use the visit in remarketing process. It will create the base for more precise ad targeting – directed to those who act in a certain way on your site – eg. they have added a product to the cart or abandoned the payment. Even if they do not buy anything, you will stay with them “in touch”.

SEO

Appropriate site positioning strongly supports clients in decision-making process. 88% of costumers click on one of the top 5 search results. Companies at the highest postions attract most of viewers rising they engagement and therefore selling more. High positions on Google search results are also benificial to the company reputation.

Displaying a business webpage for the chosen key word on the first page of search results causes increase of the prestige and credibility of the company in the eyes of costumer. It is also an ennoblement for correctly created page and an interesting and unique content – the criteria are taken into account by search engines robots. Positioning requires a number of carefully selected activities, but their effects are lasting and effective.

Company promotion on the Internet. Take advantage of more opportunities.

Measure and analyze the effects of advertising campaigns and the effectiveness of your website through Google Analytics reports. We will support you in the configuration and automation.
Maximize conversions from advertising campaigns directing traffic on the dedicated landing page.
Use e-mail marketing campaign to support the promotion and to build a base of loyal subscriber base. We will create the email template or a newsletter, we will create a package of unique and interesting publications and automate mailing process.
Show up on a Google Mapa so the potential customers could easily hit you. We will make the profile of your business on Google Maps and optimize it, paying a special attention to position and frequent visibility in the system

Why on-line promotion?

Global reach and easy access
Precise matching of the target group
Flexibility in content publishing and editing
Payment for effect
Creation of interaction and relationship with the customer

At BrandPRO we offer a package of solutions adjusted to the individual needs of your business. A major attention is paid to the selection of appropriate tools, which, due to their complementary, contribute to the better results of marketing activities.