Promotion on the Internet
Effective e-marketing solutions

Internet marketing has changed approach to sales and promotion of products and services for good. Statement of and advertising pioneer John Wanamaker ‘Half the money I spend on marketing is wasted. The problem is that I do not know which half.’ is no longer applicable. On the Internet we monitor on what exactly the money is spent and we follow the steps of our customers. Internet advertising enables to target media to selected groups of people and paying for the effect.

Over 3 billion people all over the world use the Internet. Most of them is looking for information about products and services. On the basis of this knowledge they make a purchase decisions – online or traditional way. 90% of Google users believes that the company on first position in the browser is a market leader. That is why it is so important to make the proper exposure of carefully selected sites on the Internet.
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Paid online advertising

Imagine a billboard advertising your product at a busy crossroads in the city center. It is passed by thousands of people every day – only a few is actually interested in your product or service. You still pay for a “display” to all who see it. Let’s move this situation to the Internet – thousands of people browsing the favorite portals see your ad. This time, however, you only pay for a click on a displayed banner.

In addition, you have the opportunity to obtain the interested user on your mailing list or use the visit in remarketing process. It will create the base for more precise ad targeting – directed to those who act in a certain way on your site – eg. they have added a product to the cart or abandoned the payment. Even if they do not buy anything, you will stay with them “in touch”.

SEO

Appropriate site positioning strongly supports clients in decision-making process. 88% of costumers click on one of the top 5 search results. Companies at the highest postions attract most of viewers rising they engagement and therefore selling more. High positions on Google search results are also benificial to the company reputation.

Displaying a business webpage for the chosen key word on the first page of search results causes increase of the prestige and credibility of the company in the eyes of costumer. It is also an ennoblement for correctly created page and an interesting and unique content – the criteria are taken into account by search engines robots. Positioning requires a number of carefully selected activities, but their effects are lasting and effective.

Company promotion on the Internet. Take advantage of more opportunities.
  • Measure and analyze the effects of advertising campaigns and the effectiveness of your website through Google Analytics reports. We will support you in the configuration and automation.
  • Maximize conversions from advertising campaigns directing traffic on the dedicated landing page.
  • Use e-mail marketing campaign to support the promotion and to build a base of loyal subscriber base. We will create the email template or a newsletter, we will create a package of unique and interesting publications and automate mailing process.
  • Show up on a Google Mapa so the potential customers could easily hit you. We will make the profile of your business on Google Maps and optimize it, paying a special attention to position and frequent visibility in the system
Why on-line promotion?

  • Global reach and easy access
  • Precise matching of the target group
  • Flexibility in content publishing and editing
  • Payment for effect
  • Creation of interaction and relationship with the customer

 

At BrandPRO we offer a package of solutions adjusted to the individual needs of your business. A major attention is paid to the selection of appropriate tools, which, due to their complementary, contribute to the better results of marketing activities.

Mailing

  • Setting up and configuration of the account on the selected site
  • Database Purchase
  • Creation of a sub site or other solutions to collect e-mails from fans
  • Preparation of graphic design for mailing
  • Preparation of mailing content
  • Autoresponders setting
  • A / B testing
  • Setting an optimal time and date for newsletters distrubution
  • Reports on campaign
  • Email marketing optimalization
  • Mailings conversion analysis
Google Adwords (Google Adwords, Google Display Network, Youtube)

  • Account setup and configuration
  • Basic keyword analysis (for an full offer see Analysis)
  • Ad content creation
  • Graphics creation
  • A / B testing
  • Existing campaigns optimalization
  • Creating campaigns in browsers and networks
  • Remarketing campaigns
  • Advertising campaigns with use of videomarketing in YouTube
  • Campaign conversion and testing
  • Promotional campaigns reports
Facebook

  • Configuration of advertising account on Facebook
  • Basic analysis of target groups and campaign creation
  • Ad content creation
  • Graphics creation
  • A / B testing
  • Existing campaigns optimalization
  • Remarketing campaigns
  • Video campaigns
  • Campaign conversion configuration and testing
  • Promotional campaigns reports
Google Maps, Google Moja Firma, Google Alerts

  • Full profile setup and configuration
  • Google Alerts notifications setting

Google Analytics and Google Tools for WEBMASTER)

  • Google Analytics account creation, plugging to the website
  • Linking Analytics account with Google Webmaster Tools and Adwords account
  • Reports configuration
  • Basic analysis of the data (full service available in Alalysis)
  • Goals/purposes configuration
  • Analytics service instruction
Context net and sponsored links

  • Appropriate services selection
  • Advertising account setup and creation
  • Ad content creation
  • Graphics creation
  • Existing campaigns optimalization
  • Remarketing campaigns
  • Campaign conversion configuration and testing
  • Promotional campaigns reports
What do you gain?

  • Increased traffic on the website
  • Increase in number of inquiries and potential customers on website
  • The increase in sales of products and services
  • Better visibility of the brand on the Internet
  • Greater reach of the brand
  • Optimal combination of traditional marketing activities
  • Increased reliability of the company and services
  • Improving the brand image
  • Support in decision-making process in strategic aspects of company’s marketing
Selected clients



 

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Referencje BrandPRO

Portfolio BrandPRO

Kontakt z ekspertami BrandPRO

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